Idents

I decided to work with Channel 5 as they broadcast documentaries which have controversial and social issues, which make the society/viewers/the public question and think about the message the documentary is trying to send out.

http://about.five.tv/ Rate Card 2008
At present 94% of all UK households can receive Five, equating to around 54.3m people. In theory, we can be seen in 100% of all homes with the use of digital technology. Therefore, homes that do not receive a terrestrial signal for Five can do so via a digital feed (digital terrestrial-Freeview / digital satellite / digital cable). The average daily reach is around 19.4% or the equivalent of 10.9m individuals. From the launch of Five US and Five Life (now Fiver) in October 2006, until the end of 2007, just under 34 million people tuned-in to sample the programming of either one or both of the channels. On a weekly basis, more than 8.2 million people chose to tune-in to our digital channels in 2007.

Five aims to reflect the diversity of our society across the full range of our programmes. Five is also a member of the Cultural Diversity Network - an organisation that works with its members to share expertise and models of good practice.


I found the following Channel5 idents interesting as they don't typically show and mention the channel (eg channel 4, bbc1, itv1), they reveal words that send out messages, which are relevant to the programmes that they broadcast.















I decided to use the ident below as the word 'free' relates to the idea that we are all free to do what we want, the freewill to do as they please. My documentary questions if people should be able to do graffiti/street art on the streets of London.